The Coral Beach was established in the 1982, in the center of the Holy Land of Jerusalem specifically in the heart of the Old City. It was founded by Ibrahim Bader, the head jewelry designer, driven by his passion, dream, and commitment. Ibrahim passed down his passion and knowledge for the craft of jewelry design to his four children: Laith, Ayham, Orayb, and Tamar, emphasizing the importance of preserving the family legacy and business. Together they remain to consolidate it as a family. Layth and Ayham specialized in the study of diamonds and precious stones meanwhile, Orayb specialized in the study of silver and gold jewelry. Also in the future Tammar plans on specializing in jewelry design to contribute to the growth of expanding family business.