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Ashaam rebrand press release

The London-based startup Souk Levant, aka Souk, has undergone a name change and today unveiled its new logo, tagline and website to support its evolution to a leading full social and business development services. It will now function under the name Ashaam.

Subtle changes have been made to the startup’s logo to reflect its current image. Our current logo, as the previous one, was designed pro bono by the Palestinian artist Hamza Abu Ayyash based in Ramallah.

The new website ( which also launches on the same day has been created to increase Ashaam’s online presence and help to communicate with current as well as prospective customers.

At the heart of our vision, mission and values are working on building bridges between Palestine and the UK, connecting Palestinian and other producers in the Middle-East region with buyers in the UK who appreciate Palestinian art and high-quality hand-crafted products.

Founder & Exhibitor Salaheddin AbuEin commented: “I am excited to take this opportunity to announce that Souk Levant, aka Souk, is now rebranded as Ashaam. We’re excited to roll out our new name and look, as we feel it celebrates our vision and the people we connect. This rebranding forms a vital part of our growth strategy. Our ambition is to keep on our rapid growth path by reaching more people in the United Kingdom and Palestine.”

The new tagline ‘People to People’ reflects the dedication of Ashaam to understand and support its contacts of vendors, volunteers, employees, investors and customers.

London, UK – January 1, 2018

For more information, please contact:
Salaheddin AbuEin, Founder & Exhibitor
+44 (0) 79 3012 0661