Salaheddin AbuEin; Founder of Ashaam. Taken by Dror Shohet, January 2017.

Ahlan wa sahlan!

Ashaam is a project that works on promoting the Levant in the British Isles through commerce, events and information. People to People.

Who we are

Ashaam started as an idea to connect people from the Levant with people from the British Isles through commerce, events and information. Salaheddin AbuEin, a Palestinian immigrant to the UK, a former banking, an aspiring computer scientist and entrepreneur, started this project in November 2016 – right after relocating to London coming from Ramallah.

Ashaam works directly with artists, NGOs and small business owners across Palestine, Cyprus, Greece, Lebanon, Syria, Turkey, Egypt, Libya, and Jordan.


Knowledge is power, that’s why we are working on Ashaam Events so that people can learn from each other, face-to-face. We are also strong believers in the act of reading, that’s why we have created the Ashaam Blog – a space where words can be read beautifully.

Local markets

From time-to-time, Ashaam hires a stall(s) at several local markets around London and different events across the UK, so if you see one of our teams, please come and say hi! You will find us exhibiting a number of offerings from the Ashaam Shop; products include food, home goods, jewellery, clothes and artwork.

At Hammersmith Christmas Market 2018.

Our partners

We are always looking to work with new brands and artists; please browse Ashaam’ supplier list to see our current partnerships. If you would like to learn more about how to become our newest partner, please contact us directly.

Sign up

Want to be the first to know what’s next for Ashaam? We offer a 10% discount on your purchase when signing up for the Ashaam Newsletter. Sign up now to receive our latest news on events, product information and exclusive offers.